In South Korea, idol groups typically release songs or albums two to lớn three ongirlgames.coms a year—in part khổng lồ help keep them front and center in an already competitive industry in which dozens of new acts debut each year. BLACKPINK, which came onlớn the scene in 2016, has maintained its megastar status with a much smaller discography than most other groups, favoring quality over quantity with their releases. Dynamic music & fierce choreography are a given in the music videos, but what has elevated the group’s popularity is the attention given khổng lồ fashion và beauty in every project. BLACKPINK members have sầu been the faces of global brands including Chanel, Dior, Yves Saint Laurent, Celine và more. The teaser photos for “How You Like That” could easily pass for the pages of an avant-garde fashion magazine, suggesting that, again, the styling of the single will be discussed as much as the sound.
Despite not making a comebachồng since April 2019, BLACKPINK has continued to break records. In addition to being the most-subscribed-lớn music group on YouTube, their single “Ddu-Du Ddu-Du” became the first music Clip from a K-pop group khổng lồ reach one billion YouTube views last November. The members also embarked on the highest-grossing world tour by a K-pop girl group. Most recently, BLACKPINK collaborated with Lady Gaga on the track “Sour Candy” from her new album Chromatica. The part-English, part-Korean tuy vậy marked BLACKPINK’s highest entry on the Billboard Hot 100 at No. 33.
Prior to lớn the release of “How You Like That,” the group spoke lớn ongirlgames.com over tin nhắn about the message of the new single, the role that fashion plays in BLACKPINK’s releases and dropping music during a global pandemic. “This might sound grvà, but we wanted to lớn give a hopeful message,” the group says. “In whatever dark ongirlgames.coms or situations we encounter, we want everyone lớn have sầu the strength & confidence to lớn be able khổng lồ rise up again.”
This interview has been lightly edited và condensed for clarity.
ongirlgames.com: It’s been more than a year since you released your last EP, Kill This Love. How have you been spending your ongirlgames.com, individually và as a group?
BLACKPINK: After releasing Kill This Love, we were pretty busy with our World Tour for a few months. We then started different projects while continuously working on our music. However, we were able to rest, spkết thúc ongirlgames.com with family and friends, và recharge our personal lives.
This single is being released during the global pandemic and as coronavi khuẩn cases in multiple countries continue to lớn rise. Do you think that changes the way in which listeners will process the message of “How You Like That”?
We believe that this song contains the message that even in the darkest ongirlgames.coms, we should persevere and fight through. We want everyone lớn find strength through our music.
Could you nội dung an example of a ongirlgames.com when you’ve sầu personally persevered & fought through a darker ongirlgames.com?
Last year, we had the opportunity to lớn introduce our music to lớn people around the world through our various activities including our EP.. release, world tour và Coachella. Although we were given such amazing opportunities, we were worried about how khổng lồ relay our music in the best way possible. Through the fans’ support & with all of the members together, we were able lớn take it one step at a ongirlgames.com.
Jisoo said in the “24/365 with BLACKPINK” prologue that if your previous songs gave sầu off the vibe of being “strong và powerful,” this single is “more hip” và shows “swag.” Why did you take this new direction?
To show our unique BLACKPINK sound, we thought about what our fans wanted to see from us the most and what we could vày best.
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What vì you think the unique BLACKPINK sound is?
We want BLACKPINK lớn not be defined as just one sound but a group that will always be able to lớn change và develop. This tuy vậy is a more intense hip-hop tuy vậy that can be expressed while maintaining BLACKPINK’s original color and individuality. It includes powerful beats và an explosive sầu drop so we’re really excited khổng lồ see how our fans will react.
In terms of “what our fans wanted to lớn see from us the most & what we could vày best,” what bởi vì you think each of you vị best? How are your individual strengths highlighted through BLACKPINK’s releases?
We keep thinking và longing about showing a new side of ourselves. It is important khổng lồ be confident in ourselves and about the music & visuals we want khổng lồ show. This eagerness và confidence were expressed in the overall message of the tuy nhiên, “to lớn rise high in the midst of darkness.”
The teaser posters for “How You Like That” have received millions of engagements on social truyền thông, with heavy discussion around everything from your new hair colors lớn nail designs. How bởi vì your individual looks for this release help convey the message of “How You Like That”? More generally, what roles bởi vì beauty và styling play in BLACKPINK’s releases?
We believe sầu that fashion plays a very important role when expressing our music. We feel like there is a synergy that really maximizes the power of our music when all of the vocals, emotions, dance, and fashion come together. Therefore, our stylists are very involved in the album-making process with us so that we are able to lớn obtain the best results in terms of our fashion.
Your fandom has grown significantly since your debut in năm 2016. How have sầu you changed the most in the four years since? What has made you proud?
We don’t think we’ve sầu changed significantly since our debut & have maintained the same mindmix. We are proud that as a group, we continue to release music that we are all satisfied with.
You are performing “How You Like That” for the first ongirlgames.com on The Tonight Show Starring Jimmy Fallon. What role do you see BLACKPINK playing in bringing K-pop lớn the world?
We think we are just fulfilling our roles as artists & continuing to lớn be the best we can be. We obviously want lớn make music for our fans, và want khổng lồ keep reaching larger audiences because music is universal.
